Luke Elliot

Cover artwork and campaign visuals for Luke Elliot’s single Fantasia.

Built around the iconic Muhammad Ali fight photograph, the concept reimagines the image as an internal battle with Luke becoming both fighter and opponent. We recreated the scene through a custom photoshoot and composited the final artwork to achieve a photo accurate result that mirrors the original while adding new meaning.

The surrounding campaign expanded on this idea through a surreal, 90s-inspired visual language that explored the