Paquin Entertainment GROUP

updated brand guidelines and visual system for a refreshed branding update.

After a new logo system was introduced, I was brought in to help align leadership feedback and carry the brand across the finish line. Working alongside the Art Director, I led the design execution and built out the full visual system and brand guidelines.

The identity is built on strong monochrome foundations, Paquin Gold, and PAA Red — creating a premium, clean look across divisions. I developed a modular grid system, rounded image containers, coloured blur backgrounds, and clear colour rules to support a large library of show IP, artist photography, and partnership content without losing cohesion.

The system was rolled out across the corporate website, social media templates, and print materials — establishing a unified visual language across the organization.

View here: www.paquinentertainment.com