Hallmark(ish)
Official key art for the world premiere of The Unauthorized Hallmark(ish) Parody Musical, a Broadway-style immersive production that reimagines classic holiday movie tropes through comedy and high-energy pop showtunes.
As Lead Designer, I developed the core visual identity and key art system for the production, defining the campaign’s tone across digital, social, and location-based marketing. The system was built to scale across platforms while maintaining a cohesive, recognizable identity throughout the campaign. The campaign was deployed across paid digital, venue signage, and touring promotions, and extended to external ticketing platforms including FEVER.
Learn more: www.hallmarkish.com
SCOPE:
Key Art · Campaign System · Digital · Social · OOH
ROLE:
Lead Designer
CLIENT:
Paquin Entertainment
YEAR:
2025
Official Key Art — World Premiere Campaign
Location-based Social Campaign
Social executions developed using the core campaign design system
Credits
Produced by Paquin Entertainment
Book by Bonnie Milligan (Kimberly Akimbo, Tony Award–winning; And Just Like That, Head Over Heels)
Directed by Tim Drucker (Friends! The Musical Parody, Trixie & Katya LIVE)
Score by Joel Waggoner (School of Rock, Advent Carolndar, Bounty Hunter)