Beyond Van Gogh/Monet
Led the development of a full-scale marketing campaign supporting the repositioning of a combined Beyond Van Gogh and Beyond Monet experience.
I developed and art directed a new campaign when Paquin Exhibitions repositioned their popular Beyond Van Gogh Immersive Experience into a newly packaged combo experience with Beyond Monet, as well as a new entrance Education Room and a new set arrangement.
I travelled to Hartford, CT, to direct and coordinate a new photo and video shoot to use in a new campaign being developed by marketing and art departments. I worked with Defining Studios to produce a full-scale campaign, including the development and direction of the brand guidelines, key art, video spots, exterior building wraps, billboards, email marketing, display ads, and paid social.
Medium(s)
Digital, OOH, Social, Brand Guidelines
Role(s)
Lead Designer
Client
Paquin Entertainment Group
Year
2025
Primary campaign key art unifying Beyond Van Gogh and Beyond Monet into a single visual experience.
Scalable ad system developed for multiple campaign moments, including promotions, date extensions, and local market messaging.
Digital campaign rollout across digital OOH
On-site branding and exterior installations translating the campaign into real-world environments.
Exhibition environment showcasing how the visual system integrates within the immersive experience.
Campaign video and trailer supporting the exhibition launch.